While Several Different Groups of Stakeholders Are Likely to Read

question 36

Multiple Choice

While several different groups of stakeholders are likely to read a business or marketing plan, which group is likely to be the most critical of these documents?

• A) prospective employees
• B) potential customers
• C) potential suppliers
• D) future distributors, wholesalers, and retailers
• E) possible investors or lenders

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Definitions:

Expenses

The money spent or costs incurred in an entity's efforts to generate revenue, representing the cost of doing business.

Withdrawals

Funds taken out from a business by its owner(s) for personal use.

Credit

An accounting entry that either increases a liability or equity account, or decreases an asset or expense account.

Assets

Resources owned by a business or individual that have economic value and can be used to meet debts or commitments.