Which of the Following Statements Regarding the Use of Photos

question 45

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black-and-white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

Situational Attribution

Refers to the process of attributing a person's behavior to external factors, such as the situation or environment they are in.

Cognitive Dissonance

The uneasy feeling that arises in someone when they possess multiple conflicting beliefs, ideas, or values simultaneously.

Foot-In-The-Door

A psychological technique that involves getting a person to agree to a large request by first setting them up by agreeing to a modest request.

Fundamental Attribution Error

The tendency to overestimate personality or dispositional factors and underestimate situational influences when explaining the behavior of others.