In Response to Current Trends Regarding Health and Nutrition, Competitors

question 83

Multiple Choice

In response to current trends regarding health and nutrition, competitors such as Don Miguel, Mission Foods, El Monterey, and José Olé plan to offer or recently have offered more "carb-friendly" and "fat-friendly" products. Paradise Kitchens' response to this trend will be to

• A) change its recipes to be even lower in carbs, fats, and salt than competitors' products.
• B) emphasize its products' taste and authenticity rather than their nutritional characteristics.
• C) emphasize the already healthy product characteristics as well as the product's taste, convenience, and flexibility.
• D) emphasize the research findings that indicate that Americans are actually getting too little fat in their diets, which makes them overeat in order to feel satisfied.
• E) capitalize on the fact that its products have always been healthier than competitors' products and its plan to make meals even healthier.

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Definitions:

Stimulus

Any external or internal event or factor that elicits a response from our sensory system or psychological processes.

Detection

The action or process of identifying the presence of something concealed or the discovery of an entity through observation.

Decision

The process of making a choice or finding a solution among several available options.

Signal-Detection Methods

Statistical and methodological techniques used to determine the ability to differentiate between information-bearing patterns and random patterns that distract from the information.