The Marketing Program Section of a Marketing Plan Consists of

question 57

Multiple Choice

The marketing program section of a marketing plan consists of

• A) the four marketing mix elements.
• B) the five environmental forces.
• C) the financial forecasts for the industry and the company itself.
• D) the target market identification and market segment selection.
• E) the specific steps that will be taken to implement the plan.

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Definitions:

Unskilled Workers

Laborers who possess no specific training or specialized skills and are typically employed in tasks that involve simple, routine activities.

Technology's Effect

The impact that advancements and applications of technology have on various aspects of society, businesses, and individual day-to-day activities.

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its members' behaviors.

Competency Model

A framework that defines the specific skills, behaviors, and capabilities required for success in a particular role or organization.