Mathers Music Began When Piracy Was High and People Were

question 77

Essay

Mathers Music began when piracy was high and people were hesitant to pay to download music on the computers or phones.Management identified a clear new market that would offer people affordable ways to enjoy music without illegal downloads.But they were unsure how to attract that market or differentiate themselves from the companies that currently offered music on a "pay per song" basis.What steps can management take to increase the creativity of their marketing team?

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Definitions:

Stability

The quality of being stable; having consistency or permanence, and resistance to change or deterioration over time.

Continuity

The unbroken and consistent existence or operation of something over a period of time.

Peer Influence

The impact that peers, or individuals of similar age or status, have on each other's attitudes, values, and behaviors.

Decreases

A reduction in quantity, size, or degree.