Evaluating __________________ May Involve Examining the Adequacy of the Background

question 17

Multiple Choice

Evaluating __________________ may involve examining the adequacy of the background information gathered,the appropriateness of the message content and format,and the quality of the message.

• A) impact
• B) implementation
• C) outcome
• D) preparation
• E) exposure

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Definitions:

Spontaneous Recovery

In learning theory, the reappearance of a conditioned response after a period of lessened response.

Extinct Response

The diminishing or disappearance of a conditioned response when the reinforcement is no longer provided.

Stimulus Generalization

The tendency for the conditioned response to be triggered by stimuli that are similar but not identical to the original conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.