A ________________________ Limits Its Scope to the Messages and Events

question 18

Multiple Choice

A ________________________ limits its scope to the messages and events planned for the campaign and their effects on the intended publics.

• A) open-system evaluation
• B) campaign evaluation
• C) outcome evaluation
• D) closed-system evaluation
• E) communication program evaluation

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Definitions:

Amniocentesis

A medical procedure used in prenatal diagnosis where a small amount of amniotic fluid is sampled from the amniotic sac surrounding a developing fetus.

Neural Tube Defects

Birth defects of the brain, spine, or spinal cord occurring in the first month of pregnancy due to the neural tube not closing completely.

Tay-Sachs Disease

A genetic disorder characterized by the destruction of nerve cells in the brain and spinal cord, leading to early death.

Jewish Families

Family structures and cultural practices associated with Jewish people, often characterized by strong ties of heritage, religion, and community.