Measurement by Objectives Is Most Frequently Used for Evaluating _____________

question 30

Multiple Choice

Measurement by objectives is most frequently used for evaluating _____________.

• A) public interest in program messages
• B) individual employees
• C) audience coverage
• D) audience response
• E) None of these

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Definitions:

Independent Variables

In experimental research, the variables that are manipulated or changed by the researcher to determine their effect on dependent variables.

Causality

The relationship between cause and effect, where one event (the cause) leads to the outcome or consequence (the effect).

Status Variables

Variables that describe or categorize individuals based on their social or professional position.

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effects on the dependent variable.