The Basic Premise of ________________ Is That Written Copy Will

question 31

Multiple Choice

The basic premise of ________________ is that written copy will be ineffective if it is too difficult to read.

• A) index scores
• B) readability studies
• C) accurate copy
• D) abstract concepts
• E) short sentences

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Definitions:

Sensitive Periods

Times in development when a person is particularly open to certain kinds of experiences.

Plasticity

The capability of the brain to transform and evolve due to experiences, educational inputs, or following a trauma.

Mutated Gene

A gene that has undergone a change or alteration in its DNA sequence, potentially affecting its function or the traits it controls.

Media Influence

The effect that the various forms of media have on shaping public opinion, individual beliefs, and behaviors.