When Impact Is Evaluated,practitioners Measure the Number of People Who

question 6

Multiple Choice

When impact is evaluated,practitioners measure the number of people who ________________.

• A) are exposed to messages
• B) attend the message
• C) exist in a target public
• D) receive the message
• E) change their opinions

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Definitions:

Communication

The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express ideas, thoughts, feelings, etc., to someone else.

Contact Hypothesis

A theory suggesting that under appropriate conditions interpersonal contact is one of the most effective ways to reduce prejudice between majority and minority group members.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by prejudice against other groups.

Intercultural Communication

The process by which people from different cultural backgrounds attempt to share meaning and understand each other.