The Two-Step Flow of Information Theory Was Built on the Premise

question 29

Multiple Choice

The two-step flow of information theory was built on the premise that certain people in our society are _________________.

• A) mass media consumers
• B) not capable of being persuaded
• C) latent
• D) opinion leaders
• E) difficult to reach through the media

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Definitions:

Safe Working Conditions

The provision of a work environment that is free from danger, risk, or injury.

Maslow's

Refers to Maslow's Hierarchy of Needs, a psychological theory that categorizes human needs into five levels from basic physiological needs to self-actualization, influencing motivation and behavior.

Progression Principle

The principle that a need isn’t activated until the previous lower-level need is satisfied.

Hierarchy Principle

A system or organization in which people or groups are ranked one above the other according to status or authority.