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What happens when a company has achieved almost universal name recognition?
Portfolio Beta
A measure used to determine the volatility of a portfolio's returns relative to the overall market.
Expected Return
The anticipated profit or loss from an investment, calculated as an average of all possible outcomes weighted by their likelihood of occurrence.
Reward To Risk Ratio
A metric used by investors to compare the expected returns of an investment to the amount of risk undertaken to capture these returns.
Risk Premium
The additional return expected by an investor for taking a higher risk.
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