What Should Be the Most Important Consideration When Selecting a Spokesperson

question 7

Multiple Choice

What should be the most important consideration when selecting a spokesperson?

• A) looks
• B) intelligence
• C) credibility
• D) added value to the brand
• E) trust

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Definitions:

Excess Reserves

The reserves that banks hold in excess of the required minimum, often held in the central bank, which can lend them out to generate interest.

New Loans

Any sums of borrowed money that have recently been provided by a lender to a borrower.

Reserve Requirement

The minimum amount of reserves a bank must hold against deposits, set by the central bank, influencing the money supply and banking stability. A rephrased definition since "Required Reserves" is a similar concept.

Open Market Purchase

An activity by a central bank to buy securities in the open market to increase the money supply and stimulate economic growth.