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When Lorna Went to Buy a Pair of Walking Shorts

question 92

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When Lorna went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $35.95,all the shorts on the second rack were priced at $39.95,and all the shorts on the third rack were priced at $44.95.What type of merchandise presentation did Lorna see?


Definitions:

Foot-In-The-Door Technique

A method for inducing compliance in which a small request is followed by a larger request.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Triangular Model of Love

A theory proposed by psychologist Robert Sternberg that describes love in terms of three components: intimacy, passion, and commitment.

Intimacy

The close, familiar, and usually affectionate or loving personal relationship with another person or group.

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