Which of the Following Statements About Department Store Entrances Are

question 52

Multiple Choice

Which of the following statements about department store entrances are NOT true?

• A) Retailers try to keep the first 10 feet of the store free of merchandise, displays, and signage
• B) They have cosmetics and fragrance categories at the main entrance because these categories are visually appealing and create a sense of excitement
• C) The first 10 feet of a department store is prime selling space and full of commonly purchased items (staples)
• D) The first 10 feet of the store are often referred to as the "decompression zone"
• E) The first impression caused by the entry area affects the customer's image of the store

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