Bloomingdales in New York Uses Time-Released Atomizers That Spray a Lavender

question 18

Multiple Choice

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?

• A) Design should consider cost versus value
• B) Design should be flexible
• C) Design should be consistent with the retailer's strategy
• D) Design should include aromatherapy
• E) Design should positively influence consumer behaviour

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Definitions:

Inflationary Premium

The component of interest rates or yields on financial instruments that compensates investors for the anticipated erosion of purchasing power due to inflation.

Interest Rate

The percentage at which interest is paid by a borrower for the use of money they borrow from a lender.

Loanable Funds

Financial resources available for borrowing, often within the context of a market setting interest rates.

Time Preference

The degree to which individuals prefer to receive goods, services, or returns on investments sooner rather than later.