A Department Store Can Foster Customer Loyalty By

question 71

Multiple Choice

A department store can foster customer loyalty by:

• A) accepting all major credit cards
• B) using single sourcing
• C) having a sales-oriented mission statement
• D) positioning itself as a store that cares as much about its customers
• E) offering free gift wrap with a $50 purchase

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Definitions:

Psychoanalytic

Pertaining to a psychological theory and therapeutic method developed by Sigmund Freud, focusing on unconscious motives and conflicts.

Humanistic

A psychological perspective focusing on individual potential and stress on the importance of growth and self-actualization.

Gestalt

A psychological theory that proposes that the human mind considers objects in their entirety before, or in parallel with, perception of their individual parts, suggesting the whole is greater than the sum of its parts.

Modeling Techniques

methods and strategies used in the process of modeling, which can include observational learning, imitation, and the use of symbolic models in various fields such as psychology, fashion, and sculpting.