A SWOT Analysis Is Often Conducted During Which Stage of the Strategic

question 16

Multiple Choice

A SWOT analysis is often conducted during which stage of the strategic retail planning process?

• A) Definition of business mission
• B) Situational audit
• C) Evaluating strategic alternatives
• D) Establishing objectives
• E) Retail segmentation process

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Definitions:

Geert Hofstede

A Dutch social psychologist who is known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.

National Culture

The set of shared values, beliefs, customs, and practices that characterize the people of a particular country or nation.

Impatience

A tendency to be quickly irritated or provoked by delays or obstacles.

Generalized Cultural Value

Broadly accepted cultural norms and values that transcend individual societies, serving as a guide for social behavior and expectations.