Customer Loyalty Programs Are Part Of

question 52

Multiple Choice

Customer loyalty programs are part of:

• A) positioning
• B) human resource management
• C) the retail concept
• D) data warehouses
• E) customer relationship management

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Definitions:

Jean-Jacques Servan Schreiber

A French journalist and politician known for his reformist views and the founding of the weekly magazine L'Express.

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A country or region economically dominated or heavily influenced by another, stronger country, often relying on it for financial support or trade.

Apollo Program

NASA's project aimed at landing humans on the Moon and bringing them safely back to Earth.

Federal Budget

The estimated revenue and expenditure for a forthcoming fiscal year by the federal government.