When Starbucks Opened in Seattle,it Allowed Store Density to Promote

question 74

Multiple Choice

When Starbucks opened in Seattle,it allowed store density to promote the business.Sometimes,the storefronts occupied two corners of an intersection.Only when the Seattle market was saturated did Starbucks move into other markets.Starbucks understands the value of building a competitive advantage through securing:

• A) customer loyalty
• B) database warehouses
• C) good locations
• D) positioning
• E) trained servers

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Definitions:

Security Market Line

A representation in the Capital Asset Pricing Model (CAPM) that displays the risk versus expected return of the market at any given time.