Why Would a Retail Chain Like La Senza Want to Develop

question 37

Multiple Choice

Why would a retail chain like La Senza want to develop private-brand labels to be sold exclusively at its stores?

• A) To gain publicity for the chain
• B) To foster customer loyalty
• C) To upgrade its reputation as a lingerie boutique
• D) To develop effective distribution strategies
• E) To take advantage of its mall locations

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Definitions:

Mobile Devices

Portable electronic devices, such as smartphones and tablets, that have computing capabilities and can access the internet.

E-Tailing

Online retailing, where sellers promote and sell products and services to consumers over the internet.

Digital Devices

Electronic tools and gadgets, such as smartphones and tablets, that store, process, or transmit digital information.

Encryption

Process of encoding data for security purposes, using software that encodes and scrambles messages.