Why Should Retailers Understand How Families Make Purchase Decisions

question 30

Multiple Choice

Why should retailers understand how families make purchase decisions?

• A) Brand choice decisions may be influenced by children and not by the shopper.
• B) Children influence family buying decisions.
• C) Family purchase decisions consider the needs of all family members.
• D) Retailers can attract customers by satisfying needs of all family members.
• E) All of these.

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Definitions:

Performance Risk

The potential threat that an action or strategy may not achieve its intended results or performance goals.

Management Development

A systematic process of training and growth by which individuals improve their management skills and capabilities.

Senior Leadership

The group of top executives and managers who make strategic decisions, guide an organization's direction, and ensure its success.

Developmental Assignment

A job assignment that is designed to develop the employee's skills and competencies as part of their career development.