Why Should Retailers Understand How Families Make Purchase Decisions

question 30

Multiple Choice

Why should retailers understand how families make purchase decisions?

• A) Brand choice decisions may be influenced by children and not by the shopper.
• B) Children influence family buying decisions.
• C) Family purchase decisions consider the needs of all family members.
• D) Retailers can attract customers by satisfying needs of all family members.
• E) All of these.

---

Definitions:

Criminal Behaviour

Actions that violate laws or social norms and are subject to legal sanctions or disapproval.

Stigmatization

The act of attaching negative labels or stereotypes to individuals or groups, leading to discrimination or social exclusion.

Deviant

an individual whose behavior diverges from the accepted standards of society, which can invoke negative or positive responses.

Legalization

The process of making something legal, which was previously illegal or regulated under law.