Why Do Retailers Use Composite Segmentation

question 55

Multiple Choice

Why do retailers use composite segmentation?

• A) Benefit segmentation does not identify the customers' needs.
• B) Geographic segmentation creates an unmanageable retail market.
• C) Demographic segmentation identifies customers but not their needs.
• D) Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
• E) Benefit segmentation requires the application of complex statistical forecasting.

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Definitions:

Alarming Rate

A speed of occurrence or development of an event or condition that causes concern or fear due to its potential negative impact.

Indoor Environmental Toxins

Harmful substances found within indoor environments that can affect human health.

Physical Activities

Any bodily movement produced by skeletal muscles that requires energy expenditure, contributing to physical fitness.

Asthma

A chronic respiratory disease characterized by sudden attacks of coughing, wheezing, and difficulty in breathing.