What Is Brand Image

question 63

Multiple Choice

What is brand image?

• A) A set of associations usually organized around meaningful themes
• B) Anything linked to or connected with the brand name in a consumer's memory
• C) The ability of a potential customer to recognize or recall that the brand name is a type of retailer or product/service
• D) When consumers indicate they know the brand when the name is presented to them
• E) A distinguishing name or symbol that identifies the products offered by a seller

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Definitions:

Legal Rights

Entitlements or permissions granted by law to individuals or entities, allowing them to perform certain actions or be treated in specific ways.

Homeland Rituals

Traditional ceremonies or practices carried out by a group of people in their native country or region.

Enslaved Africans

Individuals of African descent who were forcibly brought to and held in bondage in the Americas and other colonies, playing a central role in the transatlantic slave trade.

American-born Slaves

Individuals born into slavery in the United States, highlighting the generational aspect of slavery within the country.