Which of the Following Communication Methods Do Consumers Believe to Be

question 72

Multiple Choice

Which of the following communication methods do consumers believe to be the most credible?

• A) Internet advertising
• B) Print advertising
• C) Personal selling
• D) Sales promotions
• E) Publicity

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Definitions:

Organizational Behavior

The study of how individuals and groups act within the constructs of an organization, and the impact these behaviors have on organizational functioning.

Intermittent Reinforcement

A conditioning schedule where a response is only sometimes reinforced, known to significantly increase the rate of response and resistance to extinction.

Continuous Reinforcement

A form of learning in which a behavior is reinforced every time it occurs, leading to rapid acquisition of the behavior.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response, typically because the reinforcement is withheld.