To Develop a Strong Set of Associations and a Clearly

question 55

Short Answer

To develop a strong set of associations and a clearly defined brand image,retailers need to be __________________ in portraying the same message to customers over time and across all of the elements of their retail mix.

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Definitions:

Great Depression

A severe global economic downturn that lasted from 1929 to the late 1930s, marked by massive unemployment and the collapse of financial institutions.

Present Consumption

The act of using goods and services to satisfy current needs and desires rather than saving for future use.

Self-Control Problems

Refers to the difficulty people have in sticking with earlier plans and avoiding suboptimal decisions when finally confronted with a particular decision-making situation. A manifestation of time inconsistency and potentially avoidable by using precommitments.

Time Inconsistency

The human tendency to systematically misjudge at the present time what will actually end up being desired at a future time.