What Are the Four Steps in the Retail Communication Process

question 61

Essay

What are the four steps in the retail communication process?

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Definitions:

Business Environment

Refers to the external and internal factors that influence the operations and success of a company, including competition, economic trends, and regulations.

Line Organization

A direct and clear structure where authority flows vertically from the top management down to the lower levels.

Chain of Command

The official hierarchy within an organization that dictates the authority, responsibility, and communication flow among its members.

Line Departments

Parts of an organization directly involved in its primary revenue-generating activities, typically involved in the production, sale, or provision of services.