The Difference Between the Service Promised and the Service Actually

question 19

Multiple Choice

The difference between the service promised and the service actually delivered is the __________ gap.

• A) performance
• B) delivery
• C) research
• D) communication
• E) knowledge

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Definitions:

Profit-Maximizing

The process by which a company determines the price and output level that generates the maximum profit.

Marginal Cost

The increased cost resulting from the production of one more unit of a product or service.

Revenue

The total income received by a business or organization from its normal business operations.

Cost

is the monetary valuation of effort, material, resources, time, and utilities consumed, goods or services produced, or other expenses incurred.