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What Can a Retailer Do to Build the Brand Equity

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What can a retailer do to build the brand equity of its firm or private-label merchandise?


Definitions:

Monogamous

Referring to a relationship or mating system where an individual has one partner during their lifetime or at any one time.

Sexual Orientation

Sexual orientation is a term used to describe an individual's pattern of emotional, romantic, or sexual attraction to others.

Homosexual Woman

A female who is romantically and/or sexually attracted to other females.

Heterosexual Woman

A woman who is sexually attracted to men, contrasting with homosexual, bisexual, or asexual orientations.

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