A Retailer Wants to Collect Information About Its Customer Purchases

question 56

Multiple Choice

A retailer wants to collect information about its customer purchases so that it can suggest appropriate products to its customers,but the retailer does not want to raise privacy concerns among its customers.Which of the following should it do?

• A) Give customers a choice as to whether they give information
• B) Tell consumers what information they are collecting
• C) Allow consumers to view and correct any personal information held by an online retailer
• D) Ensure that the information is held securely and is not passed on to other companies
• E) All of these

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Definitions:

Unethical Behavior

Actions that violate moral or professional norms, often at the expense of others' rights or well-being.

Negative Consequences

Undesirable outcomes or effects that result from an action or decision.

Transaction Communication Model

This model views communication as a process in which all parties simultaneously play the roles of sender and receiver, with the context, meaning, and effect of the messages being shaped by the interaction.

Personal Communication Problems

Issues or barriers that individuals face which hinder effective interpersonal communication, such as language differences, misunderstandings, or lack of confidence.