If Parallel Branding Attempts to Benefit from the Brand Equity

question 82

Essay

If parallel branding attempts to benefit from the brand equity of a national brand by imitating its packaging and product qualities, then why is it not illegal?

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Definitions:

Opponent

an individual or group that opposes or competes against another in a conflict, competition, or debate.

Irish system

A reference to various aspects of Ireland’s policies or practices in a specific context, requiring clarification for a precise definition.

Labor relations

The management of relationships between employers and employees, including negotiations over wages, working conditions, and other aspects of work and employment.

U.S. model

A term that refers to the United States' unique blend of market-driven economics and its specific regulatory, labor, and consumer practices which influence global business norms.