Which of the Following Statements About a Frequent Shopper Program

question 22

Multiple Choice

Which of the following statements about a frequent shopper program is correct?

• A) Most shoppers view it as an additional card to carry and see no real benefit
• B) Customers like to carry a lot of frequent shopper program cards with them
• C) It is not clear whether customer loyalty is increased toward a retailer
• D) A retailer needs to do massive advertising to make it work
• E) Vendors need to be ready for faster replenishment