Six Weeks After Simpson Purchased Six Portable Computers for His

question 114

Multiple Choice

Six weeks after Simpson purchased six portable computers for his realty business,he was called by the retailer who sold him the computer and asked if he was happy with the purchase,and if there was anything that he would change about the way the store does business.The computer retailer was trying to reduce its ________________ gap.

• A) communication
• B) standards
• C) performance
• D) knowledge
• E) research

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Definitions:

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Persuasion Strategy

A method used to influence the attitudes, beliefs, or behaviors of others through communication.

Engagement Strategy

A plan aimed at increasing involvement and interaction between an organization and its stakeholders or customers.

Multinational Organizations

Companies or businesses that operate in multiple countries, managing production or delivering services in more than one country.