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Electronic Retailers Can Collect Transaction Data for Their Data Warehouse,but

question 18

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Electronic retailers can collect transaction data for their data warehouse,but they can also collect information by placing cookies on a visitor's hard drive.What is a cookie?


Definitions:

Marginal External Cost

The additional cost to society that arises from one more unit of a good being produced, not considered by the producer.

Optimal Fee

The best possible charge for a service or product that maximizes profit without discouraging consumers from buying.

Profitability

The degree to which a business or activity yields profit or financial gain.

Marginal Benefit

The additional satisfaction or utility that a person receives from consuming one more unit of a good or service.

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