Which of the Following Schemes Would the Mountain Equipment Co-Op

question 55

Multiple Choice

Which of the following schemes would the Mountain Equipment Co-op Catalogue most likely consider when segmenting customers?

• A) CRM programs
• B) Decile analysis
• C) Customer pyramid
• D) 80-20 rule
• E) RFM analysis

---

Definitions:

Charter Action

Legal proceedings initiated to seek redress or enforcement of rights protected under a charter of rights, such as the Canadian Charter of Rights and Freedoms.

Mandatory Retirement

A policy or practice that requires employees to retire at a certain age.

University

An institution of higher learning that provides education and conducts research in a variety of fields.

Statute Law

Refers to laws that have been formally enacted by a legislative body, such as a parliament or congress.