Selling Complementary Products or Services in a Specific Transaction Is

question 71

Multiple Choice

Selling complementary products or services in a specific transaction is known as:

• A) cross retailing
• B) customer alchemy
• C) cross-selling
• D) customer selling
• E) add-on selling

---

Definitions:

Strategy Implementation

The execution of planned actions and tactics to realize organizational goals and strategies.

Mergers

The combination of two or more companies into a single entity, typically to achieve synergies or improve competitive positioning.

Acquisitions

The process of one company purchasing most or all of another company's shares to gain control of that company.

Strategic Alliance

An official contract among two or more entities to follow a shared set of goals, while still maintaining their separate legal statuses.