_________________________ Contains All of the Data the Firms Have Collected

question 68

Short Answer

_________________________ contains all of the data the firms have collected about its customers and is the foundation for subsequent CRM activities.

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Definitions:

Sentiment Analysis

The process of computationally identifying and categorizing opinions expressed in a piece of text, especially to determine whether the writer's attitude is positive, negative, or neutral.

Language Analysis Software

Digital tools designed to examine and interpret human language, often used for text analytics, sentiment analysis, or linguistic research.

Email Message

An email message is a written communication sent electronically via an email system.

Colored Text

Written content that has been stylized with color to attract attention, highlight information, or convey meaning.