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Customer Research in the Form of Comprehensive Surveys of Customer

question 48

Short Answer

Customer research in the form of comprehensive surveys of customer expectations or customer perceptions can be used to reduce the _____________ gap.


Definitions:

Antagonistic

Refers to forces, muscles, or substances in opposition to each other, resulting in conflict or inhibition of action.

Extinction of Avoidance

The process through which an avoidance behavior is reduced or eliminated, typically by removing the negative reinforcement that maintained the behavior.

Extinction Trials

A process in classical conditioning where a conditioned stimulus is presented without the unconditioned stimulus, leading to a reduction in the conditioned response over time.

Aversive Stimulus

A stimulus that is unpleasant or noxious and that an organism seeks to avoid or escape.

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