What Is Customer Alchemy

question 41

Multiple Choice

What is customer alchemy?

• A) Converting customers from platinum to gold
• B) Increasing the data collection from only platinum and gold customers
• C) Increasing the sales made to good customers
• D) Converting customers who are loyal to other retailers
• E) Listening to customers and altering loyalty programs to better satisfy their needs

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Definitions:

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A thin sheet of aluminum material used commonly for packaging, insulation, and cooking.

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The practice of changing the color of hair through the use of chemical dyes or natural substances.

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A notebook bound by a spiral coil that allows pages to be easily turned or removed, often used for note-taking and organizing.

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A cosmetic product applied to eyelashes to make them appear longer, thicker, and darker.