______________ Is When a Firm Performs More Than One Set

question 12

Multiple Choice

______________ is when a firm performs more than one set of activities in the channel.

• A) Channel diversification
• B) Distribution channel
• C) Horizontal integration
• D) Vertical development
• E) Vertical integration

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Definitions:

Potential Obligation

This term refers to a possible future liability that might arise as a result of past events or transactions, dependent on certain occurrences.