Sweeney's Ice-Cream Parlor Recently Advertised Their New Sundaes Through Fliers

question 63

Multiple Choice

Sweeney's Ice-cream Parlor recently advertised their new sundaes through fliers at malls and Sunday markets.Their initiative was a huge success because the fliers were created with the audience in mind and talked about them instead of the company.Which of the following did Sweeney's Ice-cream Parlor most likely say in the fliers?

• A) "We at Sweeney's are now offering fresh fruit sundaes at $5!"
• B) "There are brand new flavors available at our parlor on St. Marks Street!"
• C) "We are now serving the best fresh fruit sundaes in the city!"
• D) "Sweeney's is launching their new sundaes today!"
• E) "You can now try our new fresh fruit sundaes for only $5!"

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Definitions:

Organizational Buyer

Refers to entities such as companies, governments, and institutions that purchase goods and services for use in the production of other products and services or for resale.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Marketing Program

An organized, comprehensive plan that outlines the advertising, sales, and marketing efforts for a specific period of time, with the goal of achieving identified business objectives.

Marketing Tools

Various strategies or applications used by businesses to analyze, improve, and automate their marketing efforts.