If Audience Benefits Do Not Use You-Attitude in a Message,a

question 67

True/False

If audience benefits do not use you-attitude in a message,a message is likely to be ineffective.

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Definitions:

Expansive

Having the capacity or tendency to expand, extend, or encompass a wide range.

Purposeful

Having a clear aim or goal; being intentional in one's actions or decisions.

Fun

Enjoyment, amusement, or lighthearted pleasure.

Csikszentmihalyi

Mihaly Csikszentmihalyi, a Hungarian-American psychologist known for developing the concept of flow, a state of heightened focus and immersion in activities.