Identify the True Statement of Customer Relationship Management from the Following

question 7

Multiple Choice

Identify the true statement of customer relationship management from the following.

• A) It enhances customer loyalty due to pricing and product service offerings that meet current customer needs.
• B) It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased.
• C) It decreases return on investment (ROI) because marketing fails to target specific customer needs.
• D) It increases the need to obtain new customers through marketing because current customers are not aware of offerings.

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Definitions:

Bank Statement

A bank statement is a summary of all transactions in an account, provided by the bank to the account holder, usually on a monthly basis.

Adjusted Cash Balance

The cash amount reported in financial statements, adjusted for outstanding checks and deposits in transit, to reflect the actual available cash.

Accountant

A professional responsible for managing and examining financial records, preparing financial statements, and ensuring compliance with legal requirements.

Purchase Requisition

A document generated by a company department to request that the purchasing department procure a specific quantity of goods or services.