For Many Years,OB Scholars Argued That Brainstorming Is Less Effective

question 107

Essay

For many years,OB scholars argued that brainstorming is less effective in the creative process than its proponents believed.However,IDEO and other successful companies continue to use brainstorming to enhance creativity.Identify two problems with brainstorming as well as two reasons why IDEO and other companies use brainstorming in spite of the criticism by OB scholars.

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Definitions:

Blindness

The state of being unable to see as a result of bodily or brain-related causes.

Deafness

A condition characterized by the partial or complete inability to hear.

Life Support Functions

Essential physiological processes necessary for maintaining life, such as breathing, blood circulation, and temperature regulation.

Respiration

The biological process involving the inhalation of oxygen and exhalation of carbon dioxide, essential for cellular metabolism and energy production.