The following payoff matrix shows the profits accruing to two firms,Company A and Company B,under different pricing strategies.In each cell,the figure on the left indicates Company A's payoff and the figure on the right indicates Company B's payoff.
Table 15-2 
-In Table 15-2,company A's strategy of choosing a _____ price is dominated by a strategy of _____ price.
Definitions:
Delphi Technique
A structured communication technique or method, which relies on a panel of experts to forecast or make decisions through rounds of anonymous questionnaires.
Rational Decision-Making Technique
An approach to decision-making characterized by a systematic, logical evaluation of alternatives.
Punctuated Equilibrium Model
A theory suggesting that evolutionary development is marked by long periods of stability, punctuated by short, significant changes that result in major transformations.
Expectancy Theory
Theory that holds that people will choose certain behaviors over others with the expectation of a certain outcome.
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