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Alayna is applying for a job as a computer technician. She passes a cognitive test but fails a job knowledge test, and thus she is eliminated from the applicant pool. The approach that was MOST likely used in this case is:
Focus Group
A demographic grouping used in market research that gathers people to discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Sales Tracking
The process of documenting and analyzing sales results to understand trends, forecast future sales, and make informed business decisions.
Promotional Activity
Marketing efforts intended to inform, persuade, or remind consumers about a product or service to increase sales or public awareness.
Marketing Efforts
Activities and strategies employed to promote and sell products or services, including advertising, market research, and content marketing.
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