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A Sales Manager Decides to Evaluate His Representatives Based Only

question 37

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A sales manager decides to evaluate his representatives based only on the dollar values of their sales each month. A colleague points out that some of his representatives have very large, wealthy regions, whereas others have sparsely populated, poorer regions. The colleague suggests that the dollars in sales might be more of a reflection of the wealth of the region rather than of the representative's performance. The colleague is suggesting the measure has poor:


Definitions:

Wild Card

An unpredictable factor or element that can change the outcome of a situation unexpectedly.

Spelling Errors

Mistakes in the spelling of words, which can affect the clarity of written communication and reflect negatively on the writer's attention to detail.

Method of Delivery

The way that information, messages, or items are conveyed from one point to another, which can significantly affect the reception and effectiveness of the communication.

Extemporaneous

Refers to a form of speech delivery that is planned and prepared but not written out or memorized in detail.

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