There Are Six Commonly Used Techniques to Deal with Objections

question 244

Multiple Choice

There are six commonly used techniques to deal with objections: acknowledge and convert the objection, postpone, agree and neutralize, accept the objection, denial, and __________.

• A)redirect
• B)ignore the objection
• C)defer to a supervisor
• D)ask additional questions
• E)identify competitor shortcomings

Differentiate between entrepreneurs and small business managers/owners.

Recognize the risks associated with entrepreneurship and strategies for managing them.

Understand the concept and significance of the harvest stage in a business’s lifecycle.

Analyze the importance of personality characteristics and commitment in successful entrepreneurship.

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Definitions:

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

Adoption

The act of beginning to use or accept something new, such as a product, idea, or behavior.

IMC Program

Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.

Implementation Phase

The stage in a project where plans are put into action or executed.