If an Individual Wants the Product, Can Afford to Buy

question 253

Multiple Choice

If an individual wants the product, can afford to buy it, and is the decision maker, this individual is referred to as a(n) __________.

• A)qualified prospect
• B)proactive buyer
• C)activated lead
• D)lead initiator
• E)hot prospect

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Definitions:

Gross Profit

The difference between sales revenue and the cost of goods sold before accounting for other expenses, indicating the fundamental profitability of a company's products or services.

Total Current Assets

The sum of all assets owned by a company that are expected to be converted into cash, sold, or consumed within one year or a business cycle, whichever is longer.

Cash Collection

The process of gathering all cash received from sales, services, and other sources.

Bad Debt Expense

The cost associated with accounts receivable that a company is unable to collect from its debtors.